So, you’ve had a website built for your business and printed marketing materials designed. You’ve put a lot of time and money into getting a professionally designed site and marketing essentials made, but now you’re thinking about using DIY photos on them. While using amateur photography – or stock photography – might seem like an easy way to cut costs, it could just damage the success of your brand.
The truth is that despite the famous phrase ‘don’t judge a book by its cover’, humans are extremely visual creatures, and the issue is that first impressions really do matter, especially when it comes to business. It’s for this reason, among others, that it’s imperative that you ensure that your website and any marketing materials look as professional as possible. That’s where commercial photography comes in handy.
It’s a well-known fact that when it comes to marketing your brand, image-based strategies – especially on websites and other key marketing materials – are essential. Of course, with more businesses than ever before marketing themselves online, it’s crucial that you’re able to find a way to stand out from your competitors in your online strategy, as well as via your printed one. A key aspect of doing so it is having a website and marketing materials that look perfectly put together – part of being able to do so is, of course, the right photography.
It’s clear that professional commercial photography is essential when it comes to putting a website together, but what exactly are the key benefits of making the investment for your brand?
A more professional look
Presentation is a key aspect of achieving business success, which is why it’s so important to take the presentation of your website and printed marketing materials seriously. That’s why you need to think about using a professional photographer to capture any images that you need for your marketing materials and website. If the images that you use aren’t of a high enough quality, they will look blurry and will lack quality and clarity.
While you might be tempted to snap a few photos yourself, unless you’re a professional photographer it’s best to leave any business photography to the professionals. If you want to ensure that your website and any marketing materials look and feel professional, you will leave the photos to someone who knows what they’re doing.
When it comes to the type of photography that you feature on your website and your marketing materials, it’s important to remember that the key to success is to feature photography that’s eye-catching and unique – photography that really packs a punch. Dull, dreary stock images aren’t going to have a positive impact, which is why it is so important that you work with a photographer who is able to create the ideal photo setups to create bright, bold images for your marketing materials and website.
When a visitor heads to your website, one of the first things that they will notice are the images on it. It’s for this reason that it’s vital that your website boasts beautiful, bright photography that instantly grabs the visitor’s attention and increases their interest in the company. Did you know that websites that feature professional images tend to gain a far larger amount of daily views than sites that don’t use professional photography on them?
The thing to consider is the fact that every little thing that you put out about your business, from website images to printed marketing materials, will feed into consumers’ views of your business. If you want to ensure that your brand creates a good impression, it’s vital that you ensure that you’re only putting out the very best images.
Create more creative content
By choosing to work with a professional photography service, you can ensure that your photos are created with a more creative approach to them. When it comes to seeing business success, a unique approach is key, which is why you want to take a creative approach to the look and feel of your brand photography – a professional photography business can help you to do that.
While you may not want to spend additional money on hiring a photography expert to take your business photos for your website and your marketing materials, the fact is that it’s a worthwhile investment. By working with a professional photographer the quality and integrity of the images that you capture will be higher, which will help to improve the quality of your marketing materials and your website and the impression that they create.
Big Cow Productions
Our products range dependant on your requirements. Big cow productions can offer and design bespoke commercial photography packages, plus commercial videos, wedding videos, advert production, corporate photography, and modelling photography and much more.
Big Cow Productions mission is to enable your visual ideas to become a product you would have never considered or imagined could be created for you. We will take your concepts and transform them into a production that demonstrates what your brand or company is aiming to achieve. Call us today on 01772 910940 or visit our video and photography services website today.